Wholesale
Seize retail growth opportunities.
We provide ongoing access to
capital, so you can fund production
without putting a strain on cashflow.


Trusted by 4,000+ sellers worldwide
Capital to help land your
products on more shelves.
Pre-PO financing
We bridge the cashflow gap from production through to retailer payment. Our funding isn't tied to specific orders - we send cash directly to your bank to use as you see fit. We can replace your invoice financing provider or work alongside them to provide complete coverage.
Higher funding limits than ABLs
Access more capital at very competitive rates. Our underwriting process focuses on your performance, not your asset base, giving us the confidence to offer higher limits than traditional options can.
A long-term growth partner
Get ongoing access to capital, so you can scale production without putting pressure on cashflow. Having financed thousands of brands, our team can provide insights and support beyond just capital.

Speak to our financing experts
Transparent, flexible terms
Pay back the financing amount, plus a single fixed fee, in set weekly or bi-weekly installments. There are no hidden payments beyond that. Choose what works best for your cashflow.
Limited risk
We don't secure against your inventory like an asset-based lender (ABL) would. We don’t require a personal guarantee like a bank would. We don’t take an ownership stake like equity financing does.

A hassle-free process
We understand your need to act quickly once retail opportunities arise. Our underwriting process is quick and comprehensive, eliminating lengthy paperwork and drawn-out reviews.
Don’t just take our word for it.
We’ve funded 4,000+ brands.
Rated 4.8/5 based on 300+ reviews.
Showing our 5 star reviews at Trustpilot.
Highly Recommended!
We're using Wayflyer's wholesale product and the service has been incredible. The team is responsive, the deposits are quick, the terms are fair, and it was a pain-free process. Great option for growing brands and businesses and a company we'll continue to use in the future. Highly recommend!

Great inventory financing partner
It has been a pleasure collaborating with Wayflyer as they offer a great service for inventory financing. Special thanks for Emma who has been super helpful!

Cracking team + product.
The team have been incredibly professional and responsive throughout the process. Combine that with an intuitive and easy to understand product and you've got a winning proposition.

I'm happy to be working with Wayflyer…
I'm happy to be working with Wayflyer (Peter Paul). Wayflyer is easy to work with and offers decent financing rates.

Our Finance Partner for Life!
Kane and the entire team at Wayflyer have been great to work with. We just took on our second disbursement (1.5x the original one), with favorable terms, and are excited to deploy that to scale our inventory to meet demand. We look forward to working with them for many deployments to come!

Great service and rates!
They offer very fair rates! Peter Paul is very kind and helpful. I have been approached (as everyone can imagine) by dozens of finance companies, but Wayflyer always has the best rates and best service. Thank you for helping my business to grow!

Amazing service - Paddy is a star
Amazing service! Have to give a massive shut out to Paddy! Made it an incredibly seamless and pleasant one, which isn't always the case. Super glad to have been connected and excited to get started with Wayflyer. But Paddy 😮💨 - he's the man, made everything very easy. Hopefully Wayflyer is as friendly as him! Drew

Wayflyer has been an incredible partner…
Wayflyer has been an incredible partner for our business. Their team is responsive, supportive, and truly understands the needs of e-commerce brands. The funding process is fast and seamless, and their insights have helped us make smarter growth decisions. It’s been amazing working with them – highly recommend!

We worked with Richard and Anne at…
We worked with Richard and Anne at Wayflyer and they provided excellent customer service. They provided us with financing options that met our business needs. During the entire process, they acted very professionally and efficient. Highly recommended.

The communication and easy of working…
The communication and easy of working with Kane and the team makes getting funding easy and quick!

We have had the pleasure to work with…
We have had the pleasure to work with Alyssa at Wayflyer and I have to say Alyssa is on the ball in every respect. Alissya's communication is clear, concise and gets back to us within 1 day sometimes same day. When we had questions about our account Alyssa addressed them thoroughly and with efficiency. Alissa is a credit to her profession and asset to the wayflyer community. We are very happy with our service and we will continue to use Wayflyer services part and parcel because of the outstanding service we have received thus far. Shaun Shienfield, President Found Golf Balls Limited

Great service and very professional
Great service and very professional! This is the go to place for revenue based financing!

Apply in minutes.
Access capital in hours.
1. Speak with our Wholesale team
2. Securely share your financials for review

3. Select an offer
Are you eligible for financing?
$250,000+ annual sales
6+ months in business

Sell in a brick-and-mortar store
Operate in a supported country
