Wholesale
Seize retail growth opportunities.
We provide ongoing access to
capital, so you can fund production
without putting a strain on cashflow.


Trusted by 4,000+ sellers worldwide
Capital to help land your
products on more shelves.
Pre-PO financing
We bridge the cashflow gap from production through to retailer payment. Our funding isn't tied to specific orders - we send cash directly to your bank to use as you see fit. We can replace your invoice financing provider or work alongside them to provide complete coverage.
Higher funding limits than ABLs
Access more capital at very competitive rates. Our underwriting process focuses on your performance, not your asset base, giving us the confidence to offer higher limits than traditional options can.
A long-term growth partner
Get ongoing access to capital, so you can scale production without putting pressure on cashflow. Having financed thousands of brands, our team can provide insights and support beyond just capital.

Speak to our financing experts
Transparent, flexible terms
Pay back the financing amount, plus a single fixed fee, in set weekly or bi-weekly installments. There are no hidden payments beyond that. Choose what works best for your cashflow.
Limited risk
We don't secure against your inventory like an asset-based lender (ABL) would. We don’t require a personal guarantee like a bank would. We don’t take an ownership stake like equity financing does.

A hassle-free process
We understand your need to act quickly once retail opportunities arise. Our underwriting process is quick and comprehensive, eliminating lengthy paperwork and drawn-out reviews.
Don’t just take our word for it.
We’ve funded 4,000+ brands.
Rated 4.8/5 based on 300+ reviews.
Showing our 5 star reviews at Trustpilot.
Wayflyer has been fantastic to work…
Wayflyer has been fantastic to work with over the last few years. They have helped up finance the growth of our ecommerce site considerably over the last few years. Our account manager (Dara) is very professional and easy to work with.

Wayflyer has been an incredible partner…
Wayflyer has been an incredible partner for our business! Their funding process is fast and straightforward, allowing us to focus on growth without worrying about cash flow. The fees are reasonable, and their support team is always responsive. Thanks to Wayflyer, we were able to fund our inventory purchases seamlessly and scale our operations. Highly recommend them to any business looking for flexible and reliable funding solutions!

Wayflyer has offered some excellent…
Wayflyer has offered some excellent terms to my clients, and the team have an excellent customer service focus. Thank you Katie, Sean, Hannah & Marc!

Paddy made it easy!
Paddy made it easy!. So far so good. Great program.

Wayflyer has helped keep my business…
Wayflyer has helped keep my business afloat when seemingly no one else would. The micro loan terms are fair and flexible and the customer service is grade A. Thanks Clodaugh for following up consistently and making this process easy for us.

Wayflyer knows small business
The team at Wayflyer was a pleasure to work with and really seems to understand the business owners perspective. Their repayment plans work painlessly for us and their rates are also very competitive. The best Ive seen.

Couldn't recommend Wayflyer enough
Couldn't recommend Wayflyer enough! Dara has been super quick to response with any enquiries we had. We were able to get the funding we needed easily and on great terms. This has been massive for us helping scale our eccommerce brand.

Highly recommend using Wayflyer
Highly recommend using Wayflyer. Everyone whom I've worked with in Wayflyer has gone above and beyond. They are very quick, and reply to emails right away. It has been over a year since I've become a client, and I am extremely satisfied.

This is now my second round of funding…
This is now my second round of funding for my menswear brand Weston Jon Boucher and I have to say it's been nothing but a positive experience to work with Wayflyer. Their reps, communication, integrated app with Shopify, and approval and funding process is incredibly streamlined. I weighed a few other lenders that are competitors and I'm happy to say that I feel that I not only got the most competitive rate, but the customer service and ease of overall lift on my end was amazingly straightforward. They also were flexible on negotiations with my accountants and advisors suggestions for what actually was best for my business at this particular season of scaling. Shopify Capital is also very streamlined, but more expensive, aggressive on payback and impersonal in comparison. Highly recommend Wayflyer!

Easy to work with and good prices
Easy to work with and good prices. Reasonable in lending. The interest rates and pay back costs are good compared to others I’ve worked with especially the pay back cap at the end of the month. That has helped a lot.

Great Service
Kane is responsive and quick. He answers any and all questions in a timely manner, and we've been very happy with Wayflyer as a whole since we began working with them back in November.

Quick and Friendly Approach!
Quick and Friendly Approach to Small Business with a real person to chat with! Love working with Clodagh and Wayflyer!

Apply in minutes.
Access capital in hours.
1. Speak with our Wholesale team
2. Securely share your financials for review

3. Select an offer
Are you eligible for financing?
$250,000+ annual sales
6+ months in business

Sell in a brick-and-mortar store
Operate in a supported country
