Direct to Consumer

Turn great products into a thriving brand.

Our purpose-built financing helps
brands grow on their terms.

Get started
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Trusted by 5,000+ brands worldwide

  • true classic
  • cuts
  • geologie
  • dockandbay
  • freshcleanthreads
  • spongelle
  • wild
  • ghostgolf
  • currentbody

Thousands of DTC brands are scaling with Wayflyer.

Funding to fuel your growth

Success means bigger inventory orders and rising ad spend. Our funding helps ensure you can continue your growth momentum, while keeping cashflow healthy.

Fast and hassle-free

Get capital in hours, not weeks, so you can capitalize on growth opportunities. Our streamlined process eliminates lengthy paperwork and drawn-out reviews.

Limited risk

We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business. Keep full control while accessing the capital you need.

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Ready to apply?

Get a financing offer today

It takes less than 10 minutes to submit an application.

No spend restrictions

We send cash directly to your account - whether it's for inventory, marketing or any other business need, you decide how best to use it.

Simple, transparent terms

Pay back the financing amount, plus a single fixed fee of 5-10%, over a timeframe that aligns with your business cycles. No hidden costs or complex fee structures.

A financing partner by your side

We're a financing partner built to support your journey from early stage to household name. Having helped thousands of DTC brands scale, our team can provide ongoing support beyond just capital.

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Don’t just take our word for it.
We’ve funded 4,000+ brands.

Rated 4.8/5 based on 400+ reviews.

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Apply in minutes.
Access capital in hours.

1. Tell us about your business

Once you've created an account, take a moment to share some details about your company.
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2. Securely connect your platforms

We analyze your performance data to give you tailored financing offers. Our system only reads your data and never modifies it.
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3. Select an offer

Choose a financing offer that works best for your business. Once approved, we can send the funds to your bank in as little as 24 hours.
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Are you eligible for financing?

$10,000+ monthly sales

6+ months in business

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Sell physical products

Operate in a supported country

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Get a funding estimate in seconds

We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.

Apply now

Calculator

Your monthly revenue

$100,000

Your funding estimate

$150,000 - $300,000
*Typical offer range 1.5-3x monthly revenue, subject to underwriting.