Direct to Consumer
Turn great products into a thriving brand.
Our purpose-built financing helps
brands grow on their terms.


Trusted by 5,000+ brands worldwide
Thousands of DTC brands are scaling with Wayflyer.
Funding to fuel your growth
Success means bigger inventory orders and rising ad spend. Our funding helps ensure you can continue your growth momentum, while keeping cashflow healthy.
Fast and hassle-free
Get capital in hours, not weeks, so you can capitalize on growth opportunities. Our streamlined process eliminates lengthy paperwork and drawn-out reviews.
Limited risk
We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business. Keep full control while accessing the capital you need.

Get a financing offer today
It takes less than 10 minutes to submit an application.
No spend restrictions
We send cash directly to your account - whether it's for inventory, marketing or any other business need, you decide how best to use it.
Simple, transparent terms
Pay back the financing amount, plus a single fixed fee of 5-10%, over a timeframe that aligns with your business cycles. No hidden costs or complex fee structures.
A financing partner by your side
We're a financing partner built to support your journey from early stage to household name. Having helped thousands of DTC brands scale, our team can provide ongoing support beyond just capital.

Don’t just take our word for it.
We’ve funded 4,000+ brands.
Rated 4.8/5 based on 400+ reviews.
Showing our 5 star reviews at Trustpilot.
Apply in minutes.
Access capital in hours.
1. Tell us about your business

2. Securely connect your platforms
3. Select an offer
Are you eligible for financing?
$10,000+ monthly sales
6+ months in business

Sell physical products
Operate in a supported country

Get a funding estimate in seconds
We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.
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Your monthly revenue
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